Company: Second Story
Role: Lead environmental designer
As part of the Second Story team, I was responsible for the physical design of the Nutella Cafe activation in Chicago. Before the café opened its doors in downtown Chicago, we had an unprecedented opportunity to drum up excitement about this innovative retail experience.
First, we activated the construction site with mysterious silhouettes to pique curiosity and keep everyone guessing about the future of the space. Once news of the Nutella Café became public, we used six experience-driven window installations to announce the grand opening. With cheerful illustrations, dynamic displays, and clever copy, each whimsical window offered a sneak-peek into the sweet surprises one can only find at this delicious destination.
Over three weeks, we surprised, delighted, and engaged excited Nutella fans while SapientRazorfish’s wider social activation helped millions more spread the happy online.
Company: Second Story
Role: Lead Environmental designer
Can you turn a sports car into a musical canvas? For a Porsche x Rolling Stone event celebrating the launch of the car giant’s new E-Performance line, we connected an electric guitar to electric vehicles—and electrified the crowd.
Held at LA’s Porsche Experience Center, the event blended classic rock with cutting-edge technology. Our team mounted custom, low-resolution displays to the spoiler of two Porsche Panamera 4 E-Hybrid models. When a rock legend (and Porsche superfan) hit the stage to wow the VIP crowd, his live guitar signal drove a lo-fi music visualizer on the back of each car. As they raced around the track, the vehicles became part of the performance.
The “Engine Notes” concert event brought together man, music, and machine in what Rolling Stone called “an asphalt-kicking e-performance.”
Location: Los Angeles, USA
Footage/Light/Sound installation proposal for LAX. Designing ‘hybrid’ relationships between layover passengers in the airport and the real-time/ moving city fragments of sound and image.
An interface for viewing live video feeds across the city of Los Angeles in real-time using the kinect skeleton tracking and maxMSP as a platform.
Location: Los Angeles, US
Liminoid Garden* was part of the SKYLINE 2014 festival, a 10 day long art and architecture event featuring 10 interactive installations at different sites in Downtown Los Angeles.
The Garden* - an interactive machine interface between the environment, the city and its users - responded to real-time environmental data from the city, giving awareness to the audience while simultaneously making him/her part of the behavior.
The project featured a collaboration between Filipa Valente [limiLAB] and Heidi Duckler Dance Theatre, who performed and interacted with the artificial blooms exploring the interaction between machine, environment and the city.
Location: Lisbon, Portugal
Filtered Transparencies is an interactive art installation that uses layered light, space and sound to create an immersive experience. The installation uses projected imagery and a maze of transparent screens to blur physical spatial boundaries and transports its users into an augmented hologram-like environment.
The installation’s structure is designed to become ‘invisible’ and traversable - an architectural void into which the illusion of mass and dimensionality emerge. Users can interact with the space as well by altering the projected content, and switching environments.
The installation was originally designed for the one-night outdoor Paseo Festival in Taos, New Mexico in September 2014. A second iteration was commissioned for the WEDO User Group 2015 conference in Lisbon, Portugal.
Location: Los angeles, US
Role: Artist (w/ Kevin Crooks)
iD , an augmented reality project for the 5th installment of homeLA - a performance series curated by Rebecca Bruno.
"homeLA advocates for experimental dance making and body-based art within the context of home. The project provides a platform for independent dance makers to develop new works in conversation with homeowners, co-artists, and guests in various neighborhoods throughout the city. Combining site-sensitive dance with salon-style performance, homeLA seeks to contribute to a dialogue about performance, domestic space, and Los Angeles' particular landscape."
For the 5th installment I was invited to participate and work with talented artist and dancers : Ariana Daub, Scott McCabe, Carmela Hermann, Ally Voye, Terrence Luke John, and Eugene Ahn. The goal was to respond to the particular architecture and ethos of Michelle Jane Lee's home, a visual artist and host of the homeLA:studio series at The Brewery Artist Complex.
Location: San Francisco, US
Role: Co-Artist w Ana Herruzo
'Canvas’ is a dynamic sculptural artwork for the residents of 1028 Market St and the surrounding Community of the city of San Francisco. The piece is a kinetic structure of monochrome LCD panels that display images and animations curated by the local community.
The piece aims to activate the building’s lobby or facade through changeable content relevant to the local inhabitants and the new residents. An ever changing event breathing life into the new building and the community.
The piece is composed of a series of LCD monochrome panels, arrayed in such way that it becomes a low-resolution canvas for images and animations generated and selected by the community. A series of community workshops will help us design and pick what types of images will be displayed.
Location: Los Angeles, US
Role: Co-Artist with Jaine Sanchez and Mishal Hashmi
Birdcage express was an immersive birdcage intervention by myself, Jaine Sanchez and Mishal Hashmi in M&A’s recent temporary installation La Cage aux Folles by WTArch.
Birdcage Express investigated supersizing a world that is too small for humans. This immersive 3D projection environment invites participants to move amongst their favorite aviators in a human scale birdcage - relax on your favorite perch or flitter about from chamber to chamber as birds come alive with movement and song.